SWAT Teaser GIF
This SWAT Teaser GIF acts as an introduction post to our campaign. It consists of elements that are commonly used in our campaign - like the colour and the concept.
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I created this GIF using Adobe Premiere Pro. I designed the post using Adobe Illustrator where I produced the graphics and added shadow to have a deeper depth of field.
Fashion Friday Instagram Stories
Shop with A Thought (SWAT) is project my group proposed in collaboration with TaFF (Textile and Fashion Federation). It is an educational campaign revolving around the understanding of the environemental implications of fast fashion. We researched, conceptualised and produced everything by ourselves. Our group achieved an 'A' for this Major Project module.
Fashion Friday is a series of quizzes. It will be posted on Instagram stories using the poll function. The audience will pick their answer and be educated at that same time.
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I created this post using Adobe Photoshop. I also created most of the graphics using Adobe Illustrator.
Instagram Bingo
This Bingo questions the audience on how they consume fashion. It is designed in the form of a case file. The audience ticks off the options that are relatable to themselves and are encouraged to share this on their Instagram stories so as to invite their friends to join the fun.
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I designed this using Adobe Photoshop and came out with the options with some help from my group members.
Practise S.W.AT.
This is a 5-part Instagram Carousel Post. It makes use of the Shop With A Thought (SWAT) abbreviation to create 4 questions. The audience is encouraged to ponder upon these 4 questions before they make their fashion purchases. Although this is a post that looks simple, it is straightforward and highlights the message of the post - Practise S.W.A.T.
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Just like the other posts, I designed this using a combination of Adobe Photoshop and Adobe Illustrator.
S.W.AT. in Action screen
S.W.A.T. in Action is a Instagram Story series that further emphasises the S.W.A.T.
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I created a page seperator which leads to the next segment of the story which brings in the S.W.A.T. questions.
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I brought in the elements of our project which include stickers created by my group and illustrations that I designed myself.
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Bringing in the stop-motion concept, I edited the graphics frame-by-frame using Adobe After Effects.